Novus Loyalty IPO GMP today is Rs 0. Investors can use this GMP along with price band and subscription status for a better IPO review.
Listed
SME IPO
NOVUS
Novus Loyalty IPO GMP, Subscription & Allotment Status Today
Novus Loyalty is a SME IPO with a price band of Rs 139.00 to Rs 146.00 that listed on 25 Mar 2026 at a listing gain of 0.00%. Track its full GMP history, subscription data and listing details here.
- Price Band
- ₹139.00 - ₹146.00
- Lot Size
- 1,000 Shares
- Bidding Closes
- 20 Mar 2026
- Listing Date
- 25 Mar 2026
Current GMP Status
₹0
+0% vs upper band
Est. Listing Gain
+0.00%
Last Trend
19 Mar 2026
Listing Price
₹146.00
Retail Entry
₹2,92,000
IPO Details
Complete IPO information
| Current GMP | ₹0 |
|---|---|
| Estimated Listing Gain | +0.00% |
| Price Band | ₹139.00 - ₹146.00 |
| Issue Price | Approx ₹146.00 Crores |
| Listing Price | ₹146.00 |
| Lot Size | 1,000 Shares |
| Issue Type | SME |
| Registrar | TBA |
| Exchange | NSE, BSE |
| Retail Quota | TBA |
| Overall Subscription | 0.89x |
| Listing Date | 25 Mar 2026 |
| Minimum Investment | ₹2,92,000 |
Head-to-head
Compare Novus Loyalty IPO with similar IPOs
Analysis
IPO Snapshot & Investor Takeaways
At the upper end of its price band, Novus Loyalty is priced at ₹146 per share. With a minimum lot size of 1,000 shares, a retail investor applying for one lot would need approximately ₹2,92,000 to participate in this SME issue.
The latest recorded Grey Market Premium for Novus Loyalty stands at ₹0, implying an estimated listing gain of around 0.00% over the issue price if it holds until listing. GMP reflects informal grey-market sentiment rather than a guaranteed outcome, and can change at any point until the day of listing.
As of the latest update, Novus Loyalty's IPO was subscribed 0.89x overall, with a category-wise breakdown of Retail 1.23x, QIB 0.89x.
SME IPOs list on the dedicated SME platform of BSE/NSE. They usually involve smaller issue sizes and a higher per-lot investment than Mainboard issues, with comparatively lower institutional participation.
Timeline
IPO roadmap at a glance
✓
Bidding Opens
17 Mar 2026
✓
Bidding Closes
20 Mar 2026
✓
Allotment
TBA
✓
Listing
25 Mar 2026
Grey Market Premium
Daily GMP status
| Date | GMP | Change | Gain |
|---|---|---|---|
| 19 Mar 2026 | ₹0.00 | - | 0.00% |
| 18 Mar 2026 | ₹0.00 | - | 0.00% |
| 16 Mar 2026 | ₹0.00 | - | 0.00% |
Swipe to see more →
Market Lot
Application size breakdown
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 2 Lot | 2,000 | ₹2,92,000 |
| Retail Maximum | 2 Lot | 2,000 | ₹2,92,000 |
| S-HNI Minimum | 3 Lot | 3,000 | ₹4,38,000 |
| S-HNI Maximum | 6 Lot | 6,000 | ₹8,76,000 |
| B-HNI Minimum | 7 Lot | 7,000 | ₹10,22,000 |
Swipe to see more →
Fund Utilization
Objects of the Issue & Official Documents
Analysis
Novus Loyalty IPO Details
| IPO Open Date | March 17, 2026 |
|---|---|
| IPO Close Date | March 20, 2026 |
| Face Value | ₹10 Per Equity Share |
| IPO Price Band | ₹139 to ₹146 Per Share |
| Issue Size | Approx ₹60.15 Crores |
| Fresh Issue | Approx ₹48.18 Crores |
| Offer for Sale | Approx 8,20,000 Equity Shares |
| Issue Type | Book Build Issue |
| IPO Listing | BSE SME |
Analysis
IPO Reservation
| Investor Category | Shares Offered | Shares (%) |
|---|---|---|
| Anchor Investor | 11,30,000 Shares | 27.43% |
| QIB (Ex. Anchor) | 8,10,000 Shares | 19.66% |
| NII Shares Offered | 5,85,000 Shares | 14.20% |
| Retail Shares Offered | 13,65,000 Shares | 33.13% |
Analysis
Novus Loyalty IPO Anchor Investors
| Anchor Bidding Date | March 16, 2026 |
|---|---|
| Anchor Investors List | — |
| Shares Offered | 11,30,000 Shares |
| Anchor Size | ₹— Cr. |
| Lock‑in Period End Date (50% Shares – 30 Days) | — 2026 |
| Lock‑in Period End Date (50% Shares – 90 Days) | — 2026 |
Analysis
Novus Loyalty IPO Dates
| IPO Open Date | March 17, 2026 |
|---|---|
| IPO Close Date | March 20, 2026 |
| Basis of Allotment | March 23, 2026 |
| Refunds | March 24, 2026 |
| Credit to Demat Account | March 24, 2026 |
| IPO Listing Date | March 25, 2026 |
| IPO Bidding Cut-off Time | March 20, 2026 – 5 PM |
Analysis
Promoters and Holding Pattern
| Promoters | Deepak Tomar and Sweta Singh | |
|---|---|---|
| Particular | Shares | % Share |
|---|---|---|
| Promoter Holding Pre Issue | 1,22,50,200 | 95.62% |
| Promoter Holding Post Issue | 1,55,50,200 | —% |
Analysis
Objects of the Issue & Utilisation of Proceeds
| Purpose | Amount (₹ Crores) |
|---|---|
| Funding of expenditure towards investment in upgrading, enhancement of, and development of new products | ₹13.00 |
| Business development and marketing activities including manpower hiring | ₹9.62 |
| General corporate purposes and unidentified inorganic acquisition | ₹— |
Analysis
About Novus Loyalty IPO
Novus Loyalty, founded in 2011, is one of the leading companies to offer loyalty and rewards solutions using its technology platform. The firm provides both ready-to-use and customizable solutions, such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
Its services cater to various industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. Its platform offers both On-premises and SaaS (cloud-based) solutions with AI analytics. Novus loyalty has set its presence in both the domestic market, in states like Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, and the international market in the UAE, USA, Australia, and Puerto Rico.
Analysis
Novus Loyalty IPO Company Financial Report
| Period Ended | Revenue (₹ Cr.) | Expense (₹ Cr.) | PAT (₹ Cr.) | Assets (₹ Cr.) |
|---|---|---|---|---|
| 2023 | ₹59.61 | ₹58.81 | ₹0.55 | ₹13.38 |
| 2024 | ₹73.61 | ₹69.56 | ₹2.96 | ₹12.36 |
| 2025 | ₹104.63 | ₹99.57 | ₹3.58 | ₹14.81 |
| Sep 2025 | ₹71.43 | ₹63.79 | ₹5.80 | ₹21.83 |
Analysis
Novus Loyalty IPO Valuation – FY2025
| ROE | 31.74% |
|---|---|
| ROCE | 40.40% |
| EBITDA Margin | 5.44% |
| PAT Margin | 3.43% |
| Debt to Equity Ratio | — |
| Earning Per Share (EPS) | ₹2.93 (Basic) |
| Price / Earning (P/E) Ratio | N/A |
| Return on Net Worth (RoNW) | 27.39% |
| Net Asset Value (NAV) | ₹10.68 |
Analysis
Peer Group Comparison
| Company | EPS | P/E Ratio | RoNW % | NAV | Income |
|---|---|---|---|---|---|
| Pelatro Limited | 5.64 | 53.72 | 6.31% | 77.64 | — Cr. |
Analysis
IPO Lead Managers aka Merchant Bankers
- Smart Horizon Capital Advisors Pvt.Ltd.
FAQ
Novus Loyalty IPO FAQs
Novus Loyalty IPO price band is Rs 139.00 to Rs 146.00. Check the latest issue price, lot size and GMP together before applying.
Novus Loyalty IPO open date is 17 Mar 2026, close date is 20 Mar 2026, and listing date is 25 Mar 2026.
Novus Loyalty IPO lot size is 1,000 shares. The minimum retail investment is Rs 2,92,000.
Novus Loyalty is classified as a SME IPO. This helps investors quickly understand the issue category and exchange segment.
Novus Loyalty IPO subscription status currently shows Retail 1.23x, QIB 0.89x, Overall 0.89x.
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