Simca Advertising
Table of Contents
- 01 IPO Description
- 02 IPO Parameters
- 03 IPO Roadmap
- 04 GMP History
- 05Simca Advertising IPO Market Lot
- 06 Simca Advertising IPO Details
- 07 Simca Advertising IPO Reservation
- 08 Simca Advertising IPO Anchor Investors
- 09 Simca Advertising IPO Dates
- 10 Simca Advertising IPO Promoters & Holding Pattern
- 11 Simca Advertising IPO – Objects of the Issue
- 12 About Simca Advertising IPO
- 13 Simca Advertising IPO Company Financial Report
- 14 Simca Advertising IPO Valuation – FY2025
- 15 Simca Advertising IPO Peer Group Comparison
- 16 IPO Lead Managers aka Merchant Bankers
IPO DESCRIPTION
Simca Advertising Limited is engaged in the advertising and branding industry, providing outdoor advertising, media planning, and promotional solutions for businesses across multiple sectors. The company offers services such as hoardings, transit media, digital displays, and integrated marketing campaigns to help brands improve visibility and customer engagement. With increasing competition among brands and growing demand for targeted advertising solutions, the company continues to expand its presence in the media and advertising market. Its focus on strategic locations and customized promotional services supports long-term client relationships. The IPO is intended to fund business expansion, strengthen advertising infrastructure, support working capital requirements, and enhance the company’s presence in the competitive advertising and media industry.
IPO PARAMETERS
IPO ROADMAP
Grey Market Premium HISTORY
| Date | GMP (₹) | Daily Change | Gain (%) |
|---|---|---|---|
| 07 May 2026 | ₹0.00 | - | 0.00% |
Simca Advertising IPO MARKET LOT
| Application | Lot Size | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 2 | 1,200 | ₹219,600 |
| Retail Maximum | 2 | 1,200 | ₹219,600 |
| S-HNI Minimum | 3 | 1,800 | ₹329,400 |
| S-HNI Maximum | 9 | 5,400 | ₹988,200 |
| B-HNI Minimum | 10 | 6,000 | ₹1,098,000 |
Simca Advertising IPO DETAILS
| IPO Open Date | May 8, 2026 |
|---|---|
| IPO Close Date | May 12, 2026 |
| Face Value | ₹10 Per Equity Share |
| IPO Price Band | ₹174 to ₹183 Per Share |
| Issue Size | Approx ₹58.04 Crores |
| Fresh Issue | Approx ₹58.04 Crores |
| Issue Type | Book Building Issue |
| IPO Listing | NSE SME |
Simca Advertising IPO RESERVATION
| Investor Category | Shares Offered | Shares (%) |
|---|---|---|
| Anchor Investor | — | — |
| QIB (Ex. Anchor) | — | 50% |
| NII | — | 15% |
| Retail | — | 35% |
Simca Advertising IPO Anchor INVESTORS
| Anchor Bidding Date | 2026 |
|---|---|
| Shares Offered | — |
| Anchor Size | — |
| Lock-in Period (50% Shares - 30 Days) | 2026 |
| Lock-in Period (50% Shares - 90 Days) | 2026 |
Simca Advertising IPO DATES
| IPO Open Date | May 8, 2026 |
|---|---|
| IPO Close Date | May 12, 2026 |
| Basis of Allotment | May 13, 2026 |
| Refunds | May 14, 2026 |
| Credit to Demat Account | May 14, 2026 |
| IPO Listing Date | May 15, 2026 |
| Bidding Cut-off Time | May 12, 2026 – 5 PM |
Simca Advertising IPO Promoters & Holding PATTERN
| Particular | Shares | % Share |
|---|---|---|
| Promoter Holding Pre Issue | 88,00,000 | 99.99% |
| Promoter Holding Post Issue | 1,19,71,600 | — |
| Promoters |
|---|
| Fahim Batliwala and Ashma Fahim Batliwala |
Simca Advertising IPO – Objects of the ISSUE
| Purpose | Amount (₹ Cr.) |
|---|---|
| Purchase & Installation of LED Screens | 12.72 |
| Strategic Collaboration with CWM (20 LED Screens Monetization) | 5.00 |
| Working Capital Requirements | 23.50 |
| General Corporate Purpose | — |
About Simca Advertising IPO
Simca Advertising, incorporated in 2022, is one of the leading advertising services providers with a focus on Out-of-Home (OOH) media ads. The firm provides a diverse range of OOH advertising options, such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, in Mumbai and Maharashtra.
Simca Advertising helps brands to connect with audiences with its high-quality products, serving various clients such as advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations. Moreover, the firm also offers customized campaigns that are designed as per the client’s chosen locations and their requirements in order to attract more customers and reach. Furthermore, the company also manages 100 outdoor advertising spaces in Mumbai, including busy roads, key junctions, commercial areas, and markets.
Simca Advertising IPO Company Financial REPORT
| Period Ended | Revenue (₹ Cr.) | Expense (₹ Cr.) | PAT (₹ Cr.) | Assets (₹ Cr.) |
|---|---|---|---|---|
| 2023 | 11.96 | 9.84 | 1.57 | 6.07 |
| 2024 | 49.31 | 41.59 | 5.78 | 19.80 |
| 2025 | 75.09 | 61.60 | 9.98 | 36.67 |
Simca Advertising IPO Valuation – FY2025
| KPI | Values |
|---|---|
| ROE | 57.44% |
| ROCE | 76.57% |
| EBITDA Margin | 18.00% |
| PAT Margin | 13.31% |
| Debt to Equity | — |
| EPS (Basic) | ₹11.34 |
| P/E Ratio | N/A |
| RoNW | 57.44% |
| NAV | ₹19.74 |
Simca Advertising IPO Peer Group COMPARISON
| Company | EPS | P/E Ratio | RoNW % | NAV | Income (₹ Cr.) |
|---|---|---|---|---|---|
| Bright Outdoor Media Limited | 13.11 | 43.10 | 11.65% | 112.55 | — |
IPO Lead Managers aka Merchant BANKERS
- Socradamus Capital Pvt. Ltd.