The Novus Loyalty IPO opened for subscription on Tuesday, March 17, 2026, and is scheduled to close this Friday, March 20, 2026. The company has set a price band of ₹139 to ₹146 per equity share. Given the SME nature of the listing, the minimum application size is 2 lots (2,000 shares), requiring a retail investment of ₹2,92,000 at the upper cap.

The issue is a mix of a Fresh Issue (₹48.18 crore) and an Offer for Sale (₹11.97 crore). The company, which provides digital reward infrastructure for giants in fintech, banking, and e-commerce, plans to use the fresh capital to fuel its next phase of growth:

• Product Development: ~₹13.00 crore for AI/ML loyalty platform upgrades.

• Marketing & Manpower: ~₹9.62 crore for global sales expansion.

Financial Performance Snapshot:

• Revenue (FY25): ₹104.63 crore (up from ₹73.61 crore in FY24).

• Profit After Tax (H1-FY26): Reported at ₹5.80 crore, already exceeding the entire FY25 profit of ₹3.58 crore.

• Global Footprint: Over 20% of revenue now stems from international markets, including the USA, UAE, and Australia.

Key IPO Details & Timetable

Important Real News & Today’s Insights (March 18)

• Today's Subscription Status: As of mid-day Wednesday, the IPO has crossed the 1.15x overall subscription mark. The Retail portion is leading at approximately 1.4x, while Qualified Institutional Buyers (QIBs) are expected to place their major bids only on the final day (Friday).

• Grey Market Sentiment: The GMP continues to stay at ₹0. Market observers note that while the business model is "fancy," the high entry price (P/E of ~50x based on FY25 earnings) and the large retail lot size are keeping speculators at bay.

• The "Window Dressing" Concern: Today's top analyst commentary (notably from Dilip Davda) highlights a "raised eyebrow" toward the sudden margin jump in the last six months. Investors are being cautioned to verify if the ₹5.80 crore profit in H1-FY26 is a structural shift or a one-time spike before the IPO.

• Anchor Round Success: On Monday, the company successfully raised ₹16.50 crore from anchor investors, providing some institutional validation despite the quiet grey market.

• Sector Risk: Today’s market reports emphasize the lack of long-term contracts. Novus operates primarily on an order-based model, meaning any churn in their major fintech clients could lead to significant revenue volatility.

• Security Moat: A positive highlight in today's news is the company's ISO 27001:2022 and PCI DSS compliance, which is a critical "entry ticket" for the high-security banking and finance clients they serve.