Mumbai-based outdoor advertising company Simca Advertising Limited is preparing to launch its Initial Public Offering (IPO) on May 8, 2026. The SME issue will close on May 12 and is scheduled to be listed on the NSE Emerge platform. The company plans to raise approximately ₹58.04 crore through the public issue.

According to the company’s filing, the IPO price band has been fixed between ₹174 and ₹183 per equity share. Simca Advertising is offering over 31 lakh equity shares through the issue, while the anchor investor portion opens one day earlier on May 7.

The company operates in the Out-of-Home (OOH) advertising segment and provides advertising solutions across billboards, transit media, digital LED displays, and public infrastructure locations. Simca Advertising has built a strong presence in Mumbai and Maharashtra, focusing on high-traffic outdoor advertising destinations.

Industry experts believe the IPO comes at a time when digital outdoor advertising demand is growing rapidly in India. The company has also been expanding its digital screen network and premium advertising inventory to capture rising brand marketing budgets in urban markets.

Market observers are closely tracking investor interest in the issue, especially within the SME segment, which has seen strong activity in recent months. The company intends to utilize the IPO proceeds for working capital requirements, expansion initiatives, and strengthening its overall business operations