Purple Style Labs IPO GMP today is Rs 2. Investors can use this GMP along with price band and subscription status for a better IPO review.
Listed
Mainboard IPO
PERNIASPOP
Purple Style Labs IPO GMP, Subscription & Allotment Status Today
Purple Style Labs operates Pernia’s Pop-Up Shop, an omni-channel luxury platform offering curated wedding and occasion wear, menswear, womenswear, jewellery, accessories, and kidswear. It reaches domestic and global customers—including India, the US, the UK, and the Middle East—via physical Experience Centers, digital channels, and its website and mobile app. The platform helps designer brands scale globally without building separate retail infrastructure, generating revenue primarily from direct luxury product sales.
- Price Band
- ₹546.00 - ₹575.00
- Lot Size
- 26 Shares
- Bidding Closes
- 02 Sept 2026
- Listing Date
- 07 Sept 2026
Current GMP Status
₹2
+0.35% vs upper band
Est. Listing Gain
-98.85%
Last Trend
06 Sept 2026
Listing Price
₹6.60
Retail Entry
₹14,950
IPO Details
Complete IPO information
| Current GMP | ₹2 |
|---|---|
| Estimated Listing Gain | -98.85% |
| Price Band | ₹546.00 - ₹575.00 |
| Issue Price | Approx ₹680.00 Crores |
| Listing Price | ₹6.60 |
| Lot Size | 26 Shares |
| Issue Type | Mainboard |
| Registrar | TBA |
| Exchange | NSE, BSE |
| Retail Quota | TBA |
| Overall Subscription | 1.29x |
| Listing Date | 07 Sept 2026 |
| Minimum Investment | ₹14,950 |
Demand Tracker
Subscription Status
| Category | Shares Reserved | Shares Applied | Subscription (x) |
|---|---|---|---|
| QIB | 37.36 | 53.27 | 1.43x |
| NII | 18.68 | 15.75 | 0.84x |
| Retail | 12.45 | 19.65 | 1.58x |
| Overall Subscription | 68.50 | 88.67 | 1.29x |
Analysis
IPO Snapshot & Investor Takeaways
At the upper end of its price band, Purple Style Labs is priced at ₹575 per share. With a minimum lot size of 26 shares, a retail investor applying for one lot would need approximately ₹14,950 to participate in this Mainboard issue.
The latest recorded Grey Market Premium for Purple Style Labs stands at ₹2, implying an estimated listing gain of around 0.35% over the issue price if it holds until listing. GMP reflects informal grey-market sentiment rather than a guaranteed outcome, and can change at any point until the day of listing.
As of the latest update, Purple Style Labs's IPO was subscribed 1.29x overall, with a category-wise breakdown of Retail 1.58x, QIB 1.43x, NII 0.84x.
Mainboard IPOs list on the main platform of BSE/NSE, typically involve larger issue sizes, and draw participation across retail, HNI and institutional (QIB) investor categories.
Timeline
IPO roadmap at a glance
✓
Bidding Opens
31 Aug 2026
✓
Bidding Closes
02 Sept 2026
✓
Allotment
03 Sept 2026
✓
Listing
07 Sept 2026
Grey Market Premium
Daily GMP status
| Date | GMP | Change | Gain |
|---|---|---|---|
| 06 Sept 2026 | ₹2.00 | - | 0.35% |
| 03 Sept 2026 | ₹2.00 | -₹8.00 | 0.35% |
| 01 Sept 2026 | ₹10.00 | -₹18.00 | 1.74% |
| 31 Aug 2026 | ₹28.00 | +₹28.00 | 4.87% |
| 27 Aug 2026 | ₹0.00 | - | TBA |
| 26 Aug 2026 | ₹0.00 | - | NaN% |
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Market Lot
Application size breakdown
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 1 Lot | 26 | ₹14,950 |
| Retail Maximum | 13 Lot | 338 | ₹1,94,350 |
| S-HNI Minimum | 14 Lot | 364 | ₹2,09,300 |
| S-HNI Maximum | 66 Lot | 1,716 | ₹9,86,700 |
| B-HNI Minimum | 67 Lot | 1,742 | ₹10,01,650 |
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Fund Utilization
Objects of the Issue & Official Documents
Analysis
Purple Style Labs IPO Details
The Purple Style Labs IPO is a mainboard book-built issue scheduled to open for subscription on August 31, 2026 and close on September 2, 2026. The company plans to raise approximately ₹680 crores through the public issue.
The IPO price band has been fixed at ₹546 to ₹575 per equity share, with a face value of ₹10 per share. The IPO consists entirely of a fresh issue, with no Offer for Sale (OFS) component. The shares are proposed to be listed on BSE and NSE.
| Particular | Details |
|---|---|
| IPO Open Date | August 31, 2026 |
| IPO Close Date | September 2, 2026 |
| Face Value | ₹10 Per Equity Share |
| IPO Price Band | ₹546 to ₹575 Per Share |
| Issue Size | Approx ₹680 Crores |
| Fresh Issue | Approx ₹680 Crores |
| Offer for Sale | Nil |
| Issue Type | Book-build Issue |
| IPO Listing | BSE, NSE |
Note: The Purple Style Labs IPO price band has now been announced at ₹546 to ₹575 per share. The ₹680 crore IPO is a 100% fresh issue with no OFS component.
Analysis
Purple Style Labs IPO Reservation
The Purple Style Labs IPO reservation is divided among Qualified Institutional Buyers (QIBs), Non-Institutional Investors (NIIs), Retail Individual Investors and Anchor Investors.
As per the category-wise reservation structure, 75% of the net issue is allocated to Qualified Institutional Buyers, 15% to Non-Institutional Investors and 10% to Retail Individual Investors.
| Investor Category | Shares Offered | Shares (%) |
|---|---|---|
| Anchor Investor | – Shares | -% |
| QIB (Ex. Anchor) | – Shares | 75% |
| NII Shares Offered | – Shares | 15% |
| Retail Shares Offered | – Shares | 10% |
Note: Purple Style Labs has reserved 75% of the net offer for QIBs, 15% for NIIs and 10% for Retail Investors. The exact number of shares under each category and the anchor allocation can be updated after the final allocation details are announced.
Analysis
Purple Style Labs IPO Anchor Investors
The Purple Style Labs IPO anchor bidding is scheduled for August 28, 2026, ahead of the public issue opening on August 31, 2026.
The final number of equity shares allocated to anchor investors, total anchor book size and the complete list of participating anchor investors are currently awaited. These details will be available after completion of the anchor allocation.
| Particular | Details |
|---|---|
| Anchor Bidding Date | August 28, 2026 |
| Anchor Investors List | Awaited |
| Shares Offered | – Shares |
| Anchor Size | – Cr. |
| Lock-in Period End Date – 50% Shares (30 Days) | 2026 |
| Lock-in Period End Date – Remaining 50% Shares (90 Days) | 2026 |
Note: Anchor bidding for the Purple Style Labs IPO is scheduled for August 28, 2026. The anchor shares, anchor issue size, investor names and applicable lock-in expiry dates can be updated after the anchor allocation is officially announced.
Analysis
Purple Style Labs IPO Dates
The Purple Style Labs IPO will open for subscription on August 31, 2026 and close on September 2, 2026. Investors can submit their IPO applications during this subscription period.
The Purple Style Labs IPO allotment is expected to be finalized on September 3, 2026. Refunds for unsuccessful applicants and credit of shares to successful investors' demat accounts are scheduled for September 4, 2026. The shares are expected to list on BSE and NSE on September 7, 2026.
| IPO Event | Date |
|---|---|
| IPO Open Date | August 31, 2026 |
| IPO Close Date | September 2, 2026 |
| Basis of Allotment | September 3, 2026 |
| Refunds | September 4, 2026 |
| Credit to Demat Account | September 4, 2026 |
| IPO Listing Date | September 7, 2026 |
Note: Purple Style Labs IPO is scheduled from August 31 to September 2, 2026, followed by allotment on September 3, refunds and demat credit on September 4, and the proposed BSE and NSE listing on September 7, 2026.
Analysis
Purple Style Labs IPO Promoters and Holding Pattern
The promoter of Purple Style Labs Limited is Abhishek Agarwal. Before the IPO, the promoter and promoter group hold 1,92,80,000 equity shares, representing approximately 28.26% of the company's pre-IPO equity share capital.
Other shareholders collectively hold 4,89,55,000 equity shares, equivalent to approximately 71.74% of the pre-IPO share capital. The company's total pre-IPO outstanding equity shares stand at 6,82,35,000 shares.
Promoter of Purple Style Labs
- Abhishek Agarwal
| Particular | Pre IPO Shares | Pre IPO % Shares | Post IPO Shares | Post IPO % Shares |
|---|---|---|---|---|
| Promoter and Promoter Group | 1,92,80,000 | 28.26% | – | -% |
| Others* | 4,89,55,000 | 71.74% | – | -% |
| Total | 6,82,35,000 | 100% | – | 100% |
Holding Pattern: Abhishek Agarwal and the promoter group hold 28.26% of Purple Style Labs before the IPO. As the IPO is a fresh issue, the promoter's percentage holding will be diluted after issuance of the new equity shares.
Analysis
Purple Style Labs IPO Objects of the Issue & Utilisation of Proceeds
Purple Style Labs proposes to utilise the IPO proceeds primarily for investment in its wholly owned subsidiary, PSL Retail, along with funding the company's sales and marketing initiatives.
The company plans to invest approximately ₹363.29 crores in PSL Retail towards expenditure related to lease liabilities of Experience Centers and back-end offices across India. Another ₹128.00 crores is proposed to be utilised towards sales and marketing expenses.
| Purpose | Amount |
|---|---|
| Investment in wholly owned subsidiary PSL Retail towards lease liabilities of Experience Centers and back-end offices in India | ₹363.29 Cr. |
| Funding towards sales and marketing expenses to be incurred by the Company | ₹128.00 Cr. |
| General Corporate Purposes | ₹- |
Note: The specifically identified utilisation of the IPO proceeds totals approximately ₹491.29 crores. The remaining net proceeds are proposed to be utilised towards general corporate purposes and applicable issue-related expenses.
Analysis
Purple Style Labs About Ipo
Purple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application. Under the PPUS brand, the company sells over 2.11 lakh products across women’s wear, men’s wear, jewellery, accessories, and kids’ wear from 1,312 active designer brands.
Moreover, the website also features some of the well-known designers like Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Moreover, the firm has served over 200,000 unique customers across 140 countries between FY23 and FY25. In fact, in FY25, the business reported 18.57 million unique visitors, 70,651 customers, and 104,856 orders across 100 countries.
Analysis
Purple Style Labs IPO Company Financial Report
Purple Style Labs reported revenue of ₹371.38 crores in FY2023, which increased to ₹510.03 crores in FY2024. In FY2025, revenue moderated to ₹494.00 crores.
The company's reported PAT stood at ₹41.39 crores in FY2023, ₹47.71 crores in FY2024 and ₹188.55 crores in FY2025. Total assets increased consistently from ₹329.75 crores in FY2023 to ₹459.75 crores in FY2024 and ₹498.25 crores in FY2025.
| Period Ended | Revenue | Expense | PAT | Assets |
|---|---|---|---|---|
| 2023 | ₹371.38 Cr. | ₹423.41 Cr. | ₹41.39 Cr. | ₹329.75 Cr. |
| 2024 | ₹510.03 Cr. | ₹557.74 Cr. | ₹47.71 Cr. | ₹459.75 Cr. |
| 2025 | ₹494.00 Cr. | ₹559.78 Cr. | ₹188.55 Cr. | ₹498.25 Cr. |
Financial Trend: Revenue increased by approximately 33.0% between FY2023 and FY2025, while the company's asset base expanded by around 51.1%. Revenue declined approximately 3.1% in FY2025 compared with FY2024.
Analysis
Purple Style Labs IPO Valuation – FY2025
The Purple Style Labs IPO valuation can be assessed using key financial indicators such as Earnings Per Share (EPS), Return on Equity (ROE), Return on Capital Employed (ROCE), EBITDA Margin, PAT Margin, Return on Net Worth (RoNW) and Net Asset Value (NAV).
For FY2025, Purple Style Labs reported a negative ROE of 158.85% and a negative ROCE of 4.79%. The EBITDA margin stood at 8.57%, while the PAT margin was negative at 38.49%.
The company's basic EPS was negative at ₹(29.03), while RoNW stood at (158.85)%. The reported Net Asset Value (NAV) was ₹18.27 per equity share.
| KPI | Values |
|---|---|
| ROE | (158.85)% |
| ROCE | (4.79)% |
| EBITDA Margin | 8.57% |
| PAT Margin | (38.49)% |
| Debt to Equity Ratio | – |
| Earning Per Share (EPS) | ₹(29.03) (Basic) |
| Price / Earnings (P/E) Ratio | N/A |
| Return on Net Worth (RoNW) | (158.85)% |
| Net Asset Value (NAV) | ₹18.27 |
Valuation: Since Purple Style Labs reported a negative EPS of ₹29.03 in FY2025, a conventional P/E ratio is not meaningful/applicable. At the upper IPO price of ₹575 compared with NAV of ₹18.27, the issue price works out to approximately 31.47 times NAV.
Analysis
Purple Style Labs IPO Peer Group Comparison
- The company does not have any comparable listed peer companies.
Analysis
Purple Style IPO Lead Managers aka Merchant Bankers
- Axial Capital Pvt. Ltd.
- IIFL Capital Services Ltd.
FAQ
Purple Style Labs IPO FAQs
Purple Style Labs IPO price band is Rs 546.00 to Rs 575.00. Check the latest issue price, lot size and GMP together before applying.
Purple Style Labs IPO open date is 31 Aug 2026, close date is 02 Sept 2026, and listing date is 07 Sept 2026.
Purple Style Labs IPO lot size is 26 shares. The minimum retail investment is Rs 14,950.
Purple Style Labs is classified as a Mainboard IPO. This helps investors quickly understand the issue category and exchange segment.
Purple Style Labs IPO subscription status currently shows Retail 1.58x, QIB 1.43x, NII 0.84x, Overall 1.29x.
Purple Style Labs operates Pernia’s Pop-Up Shop, an omni-channel luxury platform offering curated wedding and occasion wear, menswear, womenswear, jewellery, accessories, and kidswear. It reaches domestic and global customers—including India, the US, the UK, and the Middle East—via physical Experience Centers, digital channels, and its website and mobile app. The platform helps designer brands scale globally without building separate retail infrastructure, generating revenue primarily from direct luxury product sales.
Purple Style Labs IPO issue size is TBA and the expected allotment date is 03 Sept 2026.
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