Amagi Media Labs IPO: SaaS Unicorn Sets Price Band at ₹343–₹361; Anchor Bidding Starts Today

Bengaluru-based cloud-native SaaS unicorn Amagi Media Labs is set to launch its ₹1,789 crore initial public offering tomorrow, January 13, 2026. As a global leader in cloud-based broadcast and Connected TV (CTV) technology, the company has attracted significant attention, with anchor investor bidding taking place today, January 12.

Amagi Media Labs IPO: SaaS Unicorn Sets Price Band at ₹343–₹361; Anchor Bidding Starts Today

Amagi Media Labs, which powers video streaming and ad-monetization for giants like NBCUniversal, Roku, and Samsung TV Plus, is the first major tech "Mainboard" IPO of 2026. The issue consists of a fresh issue of ₹816 crore and an offer for sale (OFS) of ₹973 crore by existing investors including Accel and Norwest Venture Partners.

Financial trackers show a strong turnaround for the company. While Amagi reported losses in previous years, it has turned profitable in the first half of FY26 (H1), posting a net profit of ₹6.47 crore. This shift toward profitability, combined with a 30% revenue growth in FY25, has bolstered investor confidence.

As of today, January 12, 2026, the Grey Market Premium (GMP) is trading at approximately ₹37–₹43, suggesting a potential listing gain of 10–12%. Analysts are viewing this IPO as a "litmus test" for Indian SaaS companies in the public market.


IPO Essential Details & Timeline

Feature    Details
Price Band    ₹343 – ₹361 per share
Lot Size    41 Shares (Min. Investment ₹14,801 for Retail)
Total Issue Size    ₹1,788.62 Crore
Anchor Bidding    January 12, 2026 (Today)
Public Open Date    January 13, 2026 (Tomorrow)
Public Close Date    January 16, 2026
Allotment Date    January 19, 2026
Listing Date    January 21, 2026 (NSE & BSE)

Important Note for Investors

  • Global Market Leader: Amagi is one of the world's largest cloud-native software providers for "cloud playout" and ad-insertion, serving over 700 content brands across 100+ countries.

  • Profitability Milestone: The company achieved profitability in H1 FY26. Investors should note that the IPO valuation (approx. ₹7,966 crore) is roughly 37% lower than its last private valuation ($1.4B), indicating a more "investor-friendly" pricing strategy for the public markets.

  • Use of Funds: A significant portion (₹550 crore) will be used to scale technology and cloud infrastructure, which is critical for maintaining their edge in AI-powered ad tech.

  • Risk Factor: The company earns a large part of its revenue in foreign currencies (USD/EUR) but does not actively hedge its exposure. Significant fluctuations in the Indian Rupee could impact their reported earnings.

Amagi Media Labs IPO GMP today →
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