Novus Loyalty IPO Anchor Round Goes Live Today; Gurugram Tech Firm Eyes ₹60 Crore for Loyalty SaaS Expansion
Novus Loyalty Limited, a B2B technology provider specializing in digital rewards and loyalty infrastructure, has opened its Anchor Investor bidding today, March 16, 2026. The company is launching its ₹60.15 crore SME IPO to fund new product development and aggressive marketing. With a price band of ₹139 to ₹146, the issue is set to open for public subscription tomorrow, March 17.
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